Timeless Cars, Endless Journeys

Olympian Motors

1. Brand Overview

Who They Are

Olympian Motors is a forward-thinking electric vehicle company reimagining what driving feels like. Based in New York, they have positioned themselves as an artistic studio that sculpts movement. Where most vehicle companies have focused on range, specs, or hardware, Olympian leads with feeling with its minimalist interiors, inspired controls, and bespoke customization. It's a car brand for those who crave design as a form of rebellion, not those who shout for attention. 

Business Objective

• Grow/increase qualified leads and pre-orders 

• Increased brand awareness by securing coverage in design, luxury, lifestyle, culture publications rather than automotive publications (although automotive publications and content are cool also)

• Lower CAC

• Increase UGC across social media channels

• Increase Test drives

2. The Challenge

Problem

Olympian’s core challenge is that they are radically different from its competitors in a space that has often rewarded ‘familiarity. ’ While legacy automakers compete on tech specs and startup EV companies have leaned into futurism and performance.  Olympian is carving out a new niche that is quieter, design-led that potential customers admire but haven't yet acted on. Olympian has designed a beautiful car, but for some, that's not always perceived as a buyable automobile, resulting in high engagement but low conversion. If Olympian doesn’t sharpen its relevance and urgency without compromise, they risk become a brand that is only talked about. 

Why It Matters

If Olympian Motors fails to translate admiration into action, it risks becoming a cult brand with no cult. The EV space is rapidly consolidating, and the market is being claimed by louder, faster, and more utilitarian players. If they can’t compel its audience to move from browsing to booking a pre-order/purchase, they will miss a critical window to establish themselves as a category alternative. The goal of this campaign isn’t just about marketing but ensuring that the company earns a seat at the table. 

3. Audience

Who They Are

Olympian Motors' target market is design literate and values-driven. This group tends to be in their late 20s to early 50s with medium to high disposable incomes. But what unites this group isn’t age or their zip code but their quiet rejection of mass market sameness. Some of their professions include architects, creative directors, boutique hospitality founders, and second-career artists. These people obsess over the little details and they buy fewer things but of higher quality. Online, they follow design studios, niche publications, and voices that blend intellect with taste. Some of them are skeptical of advertising, allergic to hype, and deeply attuned to ‘taste.’ What wins them over isn’t about selling but about signalling that Olympian sees the world like them. 

What They Want

We believe this audience wants affirmation of their identity though choice, they’re not buying a car but curating their worldview. Olympian potentially represents an extension of how they move through life. They enjoy expression without performance, luxury without excess, and innovation without gimmicks. In a world with infinite noise, they want fewer things. They aren’t driven by speed or status but control, escape, and sensory intimacy. What makes them commit isn’t a list of features but a sense they the brand gets them. They want their car to say something quietly powerful about who they are. 

4. Insight

Core Human Truth

Beneath their polished taste and curation, this audience often holds a quiet fear that the world is moving faster than their ability to engage with it. They want less noise, more signal, and experience that slow time. In a culture obsessed with optimization and spectacle, choosing simplicity is an act of defiance. 

Supporting Signals

Many people are swapping their hyper designer smart homes for a more raw/minimalistic interior. The highest compliment in design circles has become less about luxury but ‘quiet’. In a world that is over saturated and over engineered, people are signalling that intentional minimalism is the new maximalism. Less people are bragging about what they just about but bragging or talking about what they walked away from. 

5. Strategy

Strategic Platform

Olympian Motors is the car of those who move through the world by design. They are sick of the over-engineered products and difficult-to-use products. Olympian is not for those who are chasing for more but for those who move through the world with ruthless intention. 

Strategic Rationale

Olympian’s challenge is that its admired by groups but not activated as they perceive the design to be beautiful but not an urgent or essential purchase. This strategy could work because it flips the company’s weakness into a competitive advantage. Speaking to their deeper desire to opt out of the mainstream and move through the world on their terms. 

6. Campaign Expression

Tagline or Headline

Electric. Aesthetic. Modular. // Silence Over Noise // Experience over Cliche // Simplicity // Steel and Wood // Timeless Cars, Endless Journeys // No Display Screens (we use augmented reality hud) // Lifestyle. Adventure. Independence // Driven by Design // Everything You Need. Nothing You Don’t // Precision Over Excess // No Flash. Just Forward // Silence Says More //

Key Message

Our goal is to make the audience think that Olympian isn’t just another EV it's built for people like them and those who see driving as a choice, not a chore. They should feel seen, understood, and invited into something rare with Olympians ‘reflecting’ their same values without diluting them. We hope they then engage with the configurator, book a test drive, or sign up for early access. Not out of urgency but because they feel like this is a brand that deserves their attention. It's not just a product but a decision they’d be proud to make. 

Creative Executions

• Video Content - social media content with creators, encourage UGC, short form videos coming from the Olympian team. 

• OOH - Billboards, street posters, and such

• IRL Activations - partnerships with art spaces that show off the vehicle and allow people to get a vibe for the vehicle. A retail activation that shows off the vehicles.  

• Magazine placements - high design magazines, pages, blogs, and such

7. Success Metrics

How We’ll Measure Impact

• Increase in qualified pre-orders / leads / social media conversations

• Increase in brand awareness and positive brand perception

• Lower customer acquisition costs

• Unsolicited organic mentions from top-tier tastemakers