Welcome to Azar Group. I use this space to break down publicly traded companies and build creative strategy briefs — part research lab, part creative playground.
a fake creative brief for Red Wing Boots
A fake creative brief for Beats By Dr. Dre
A fake creative brief for Rainmaker
a fake creative brief for Palantir
A fake creative brief for Impulse.
a fake creative brief for Yellowbird Sauces
Oracle’s Billion-Dollar Infrastructure Bet—and the Patience It Demands
A fake creative brief for Flexport
A fake creative brief for Boom.
How One Company Is Powering the Machines... and the Margins
