Supersonic Air Travel Is Coming

Boom

1. Brand Overview

Who They Are

Boom Supersonic is an aerospace company headquartered in Denver. They are engineering the return of commercial supersonic flight. Positioned at the intersection of speed and progress. Boom is building Overture, a supersonic jet designed to halve transoceanic flight times while running on 100% sustainable aviation fuel. This isn’t some nostalgia for the Concorde, it's a future-facing brand with a sleek, credible tone built on innovation, precision, and a belief in making the planet work connection

Business Objective

The goals of this campaign would include increasing interest and commitment from airline partners (increase pre-orders). Increase qualified applicants in engineering and aerospace professionals, positioning Boom as the most exciting company to work for in aviation. Increase investor visibility and interest as well as government awareness around the need for supersonic travel. 

2. The Challenge

Problem

Boom isn’t just selling a plane, they're selling a paradigm shift. However, their biggest challenge isn’t just technology it's belief. Many folks still see supersonic flight as a Concorde fantasy, not a near-term reality. Many airline partners are intrigued by the Boom technology but need more proof of viability in its technological, environmental, and regulatory aspects before committing further. Most of the pubic either doesn’t know Boom exists or associates supersonic travel with elitism, not real progress. This massive gap is preventing Boom from converting momentum into pre-orders, hires, and advocacy 

Why It Matters

If Boom fails to shift perception, they risk falling into the “science project” trap. With their first Overture rollout approaching, they need more attention, trust, traction, and proof of inevitability. Without new orders, partners may revert to safer bets, which would delay adoption. If hiring top engineers slows, Boom risks falling behind its aggressive roadmap. Boom is entering a high-stakes window. The next 12-18 months will either cement Boom as the company that is bringing back speed or bury them. 

3. Audience

Who They Are

This campaign would target several groups, including people with high agency, executives, technologists, venture capitalists, policy leaders, influential frequent fliers, and tier 1 aviation engineers. This group sees the world not just for what is is, but for what it should be. They are early adopters, status-oriented, and relentlessly future-facing. They are obsessed with efficiency, gravitate towards brands and companies that signal innovation, and spend time in high-signal spaces. This group is also curious, skeptical, and influential, but more importantly, what they endorse, others notice. 

What They Want

This group is not buying a ticket, they’re buying a symbol. Supersonic travel to them isn’t about luxury, it's about leadership, legacy, and being the first to the future. At the emotional level, they want to be associated with the rebirth of human ingenuity, they want to support the next big thing. They seek efficiency with integrity from solutions that are both fast and sustainable. They associate with movements that matter, not products that impress. Boom isn’t selling a plane, it’s selling a statement. 

4. Insight

Core Human Truth

For high-agility individuals, velocity isn’t just about saving time but about commanding it. In a chaotic world, moving faster than others becomes a form of psychological dominance. Supersonic travel isn’t a luxury but an assertion to choose speed while the rest of the world waits. This audience doesn’t fear being left behind; they fear being stationary. What they want isn’t just speed but the feeling of being ahead.  

Supporting Signals

On social media, many former Concorde flyers still talk about the amazing experiences they had on the plane. They brag about flying overnight and walking into a 9 am meeting in London like it's a power move. Wealthy groups often book and fly private not just for comfort but for tighter turnaround time. Popular content creators push the idea that elite performance means collapsing cycles when it comes to launching their product, iterating faster, and traveling faster. In private forms, flying commercial is quietly equated with ‘losing edge’. 

5. Strategy

Strategic Platform

Boom is building a faster future. This is a brand for people who refuse to wait for progress, connection, or permission. This campaign positions Boom as the vehicle of choice for those who want to move in faster in a world that has gotten slower, more fragmented, and more compromised. Boom offers clarity, momentum, and precision. Boom isn’t for everyone, but it's for those who move first and want to define the terms for everything else they do. It’s not all about aviation but also the advantage it gives you. Boom is how you get ahead and stay there. 

Strategic Rationale

The company's core challenge is credibility. Boom is selling a leap, but the market isn’t sure if it's ready to make the jump. Its core audience is niche but powerful, but more importantly, they crave the need for speed. By framing Boom as a symbol of regained momentum, we hope to bridge that gap. We’re not asking the audience to believe in just a plane but inviting them to be a part of the future that moves at their pace. This strategy repositions Boom from an aerospace company to a cultural signal. You’re either catching up, or you’re already there.

6. Campaign Expression

Tagline or Headline

Supersonic // Speed. Safety. Sustainability. // Building A Supersonic Future // Supersonic Air Travel Is Coming // Go Faster // Save Time. Fly Supersonic. // An Elevated Experience //  Twice As Fast // Sleek. Innovative. Precision. // You Were There When The World Sped Up Again // While Others Wait, You Land // Speed x Control = Boom // What Would You Do With An Extra 3 Hours? // 

Key Message

Boom isn’t for everyone, it's for those who don’t want to wait. The future of travel is here, and it moves at the speed of decision makers, not the speed of the system. We hope that after seeing this campaign, the audience thinks that Boom is real and redefining what forward looks like. They feel urgency, control, and a desire to align with the movement. We hope they become interested in investing, inquire about the company, and advocate for the firm. Whether it's placing an order, applying for a role, or associating their brand or capital with Boom’s trajectory. 

Creative Executions

• OOH Adverts. At select terminals, replace traditional clocks with dynamics, side-by-side comparisons with traditional slights. London to NYC: 3 Hours with Boom. 7 Hours Without. This shows a real tangible comparison between traditional flights and BOOOM. A real-time digital billboard shows where Overture would be if it were in service. Ultra minimal billboard with short copy. 

• Short Form Video. Showing off the ‘sonic boom’ across social media channels like Instagram, TikTok, and X. Partner with professionals for a short-form video series, “what would you do with an extra three hours”

• Medium/Long Form Video. Longer-formatted video content that showcases the team. Why Boom? Boom Engineers can most likely work for any firm, so why did they choose Boom over those companies? 

7. Success Metrics

How We’ll Measure Impact

• Increase in brand awareness, pre-orders/partnerships, increase in engineering talent, investor pipeline growth, 

• PR and Thought Leadership pickup. Top tier media features organic and inorganically

• A sentiment shift.

8. Creatives